About

alexjiyunlee@gmail.com
+82 10 9968 3737
Seoul, Republic of Korea

Jiyun Lee (aka Alex) is a brand experience designer with nine years of professional experience in the creative industry. Most recently, she led a six-person team at Interbrand Seoul, shaping brand identity work for LG, Samsung, Mastercard × KB Kookmin Card, Hanwha, Josun, TATA, and Ildong, with global task force engagements at Microsoft and LGT Bank. Prior senior roles span MBLM, Cointelli, and MO-ON Company since 2017.

Jiyun holds an MA from Basel School of Design (FHNW) and a BFA from Rhode Island School of Design. Her work has been recognized with an iF Design Award in Branding & Communication and featured in Computer Arts.

Expertise in Brand Identity, Visual Systems, Creative Direction, Rebranding, Design Systems, Cross-Cultural Brand Collaboration, Digital Brand Experience, Team Leadership, and Typography.

Education

Basel School of Design (FHNW)
Visual Communication & Iconic Research
Master of Arts
2015 - 2016

Paju Typography Institute (PaTI)
Advanced Design Certificate
Certificate
2014 - 2015

Rhode Island School of Design (RISD)
Graphic Design
Bachelor of Fine Arts
2009 - 2013

Work Experiences

Interbrand
Senior Brand Designer, Design Lead
Jan 2023 - Dec 2025

MBLM
Senior Designer
Jun 2022 - Dec 2022

Cointelli
Senior Designer
Jan 2022 - Mar 2022

MO—ON Company
Senior Designer
Jun 2017 - Dec 2021

Ahn Graphics
Freelance Designer
Jan 2015 - Jan 2015

Ahn Graphics
Design Intern
Jun 2013 - Sep 2013

Floating Island
Design Intern
Jun 2011 - Sep 2011

Teaching & Workshop Experiences

Handsome Art
Art Portfolio Instructor
Jun 2017 - May 2023

Paju Typography Institute
Auctor Ligula / Founder
Mar 2019 - May 2019

Publications

Hankyung Business
Contributing Writer
Apr 2024

BB2: From Bremen to Basel
Co-director
Apr 2017

BB: From Basel to Bauhaus
Co-author & Co-editor
Oct 2014

CA Annual Collection: Graphic Design
Featured Work
Oct 2013

Award & Exhibitions

iF Design Award
Branding & Communication Design Winner
2024 Hanover, Germany

Jeonju International Festival
100 Films 100 Posters
2024, 2020, 2018, 2017, 2015 Jeonju, Korea

Post Territory Ujeongguk
Poster Issue
2016 Seoul, Korea

Basel School of Design
Next Generation
2016 Basel, Switzerland

Daemuna Academy
Yesterday’s Planet
2015 Seoul, Korea

Paju Typography Institute
1 PaTI
2015 Seoul, Korea

Gelman Gallery
Human Body
2011 Rhode Island, USA