TATA DAEWOO MOBILITY

A CI and Visual System renewal project supporting TATA Daewoo Mobility's transition toward Future Mobility. The goal was to evolve a brand historically anchored in commercial vehicles into a system that could scale across the full mobility landscape. The existing BI's three-line element was carried forward and modernized across both the Korean and English wordmarks, while a graphic motif built from the initial "T" expressed the "Empower Your Journey" identity — visualizing the brand's core value of moving forward alongside its customers. Ahead of the company's EV launch, the emblem, decals, and brand colors were renewed in parallel, and a unified guideline was established to ensure operational efficiency and brand consistency. The new system was unveiled in late 2024 to mark the company's 30th anniversary, and its success led to a follow-on Visual System renewal commission from parent company Tata Motors in India.

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